{"id":1107,"date":"2020-01-08T17:15:22","date_gmt":"2020-01-08T17:15:22","guid":{"rendered":"https:\/\/getaudiogram.com\/blog\/?page_id=1107"},"modified":"2020-04-24T17:20:33","modified_gmt":"2020-04-24T17:20:33","slug":"how-to-share-audio-on-linkedin","status":"publish","type":"page","link":"https:\/\/getaudiogram.com\/blog\/how-to-share-audio-on-linkedin\/","title":{"rendered":"How to share audio on LinkedIn"},"content":{"rendered":"\n<figure class=\"wp-block-video aligncenter\"><video controls=\"\" poster=\"https:\/\/audiogram-storage.s3.amazonaws.com\/tutorials\/how-to-share-linkedin-poster.jpg\" src=\"https:\/\/audiogram-storage.s3.amazonaws.com\/tutorials\/how-to-share-linkedin.mp4\"><\/video><\/figure>\n\n\n\n<p>If you&#8217;re interested in using audio to market towards professionals, then LinkedIn is one of the best channels available. With over <a href=\"https:\/\/foundationinc.co\/lab\/b2b-marketing-linkedin-stats\/#h.ypyx9yy4bzc7\">260 million monthly active users<\/a> and growing, LinkedIn has established itself as the go-to social network for connecting with other professionals. In 2019, <a href=\"https:\/\/sumo.com\/stories\/linkedin-traffic\">more than 50% of all social traffic<\/a> to B2B sites comes from LinkedIn.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"831\" height=\"333\" src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/li-b2b-traffic.png\" alt=\"\" class=\"wp-image-1265\" srcset=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/li-b2b-traffic.png 831w, https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/li-b2b-traffic-300x120.png 300w, https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/li-b2b-traffic-768x308.png 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><figcaption>source: <a href=\"https:\/\/sumo.com\/stories\/linkedin-traffic\">sumo.com<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>But there&#8217;s one problem, you can&#8217;t upload audio to LinkedIn. &nbsp;So if you need to promote your audio on LinkedIn, what are your options?<\/p>\n\n\n\n<p>In this article, we\u2019ll explain the two approaches you can use to share your audio on LinkedIn, and describe the differences between them:<\/p>\n\n\n\n<div class=\"suggest-box internal\" style=\"margin-bottom:45px;\">\n  <div class=\"suggest-box-title\" style=\"min-width:238px;\"><div class=\"suggest-box-title-inner\">Methods for Sharing Audio<\/div><\/div>\n  <div class=\"suggest-list\">\n    <div class=\"suggest-item\">\n      <div class=\"suggest-logo text\">Upload to file sharing service<\/div>\n      <div class=\"suggest-text\">Best for sharing quickly<\/div>\n      <div class=\"suggest-link\"><a href=\"#file-hosting\" rel=\"noopener noreferrer\">Learn More<\/a><\/div>\n    <\/div>\n    <div class=\"suggest-item\">\n      <div class=\"suggest-logo text\">Convert audio to video<\/div>\n      <div class=\"suggest-text\">Best for engagement<\/div>\n      <div class=\"suggest-link\"><a href=\"#audio-to-video\" rel=\"noopener noreferrer\">Learn More<\/a><\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<h2 id=\"file-hosting\">Sharing audio via file sharing services<\/h2>\n\n\n\n<p>The quickest way to share audio on LinkedIn is by leveraging a file sharing service such as Google Drive, Dropbox or even Soundcloud (specialized for hosting podcasts and other audio formats). After uploading your audio file (mp3, wav, m4a) to the service, you&#8217;ll be provided with a url (link) you can post directly on LinkedIn. <\/p>\n\n\n\n<p>If you\u2019re uploading to Soundcloud, you&#8217;ll also have the ability to add an image which will be associated with your audio file and help generate more engagement (clicks, listens, likes and shares) on LinkedIn.<\/p>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<h3 class=\"has-text-align-center\">Share from Dropbox<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\" style=\"margin-top:5px;\"><img src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/li-embed-dropbox-v2.png\" alt=\"\" class=\"wp-image-1030\"><figcaption>An MP3 shared to LinkedIn from Dropbox<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<h3 class=\"has-text-align-center\">Share from Soundcloud<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\" style=\"margin-top:5px;\"><img src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/li-embed-soundcloud-v2.png\" alt=\"\" class=\"wp-image-1031\"><figcaption>How Soundcloud shares appear in LinkedIn<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>While this method is the quickest, you might find that it&#8217;s a struggle to get engagement on your content, especially with the Google Drive or Dropbox, as they provide no imagery for your shared content. Even on Soundcloud, you may find that your image looks awkward when shared on LinkedIn as it will be cropped to a rectangle.<\/p>\n\n\n\n<p>If you value visual appearance and engagement then consider the next approach, converting your audio into video file (mp4). <\/p>\n\n\n\n<h2 id=\"audio-to-video\">Convert your audio into video<\/h2>\n\n\n\n<p>Another option for sharing your audio on LinkedIn is to use a tool like <a href=\"http:\/\/getaudiogram.com\">Audiogram<\/a> to turn your audio into video. Studies have shown that<a href=\"https:\/\/blog.hootsuite.com\/linkedin-video\/\"> videos get 3x the engagement<\/a> on LinkedIn over text posts. On top of that, videos uploaded directly to LinkedIn are <a href=\"https:\/\/blog.hootsuite.com\/linkedin-video\/\">5x more likely to start a conversation<\/a> among LinkedIn users.<\/p>\n\n\n\n<p>On top of that, videos on LinkedIn will auto-play as soon as they appear on your screen, and take up more screen real-estate than a shared or embedded link, which means more time spent looking at your content and less at whatever is appearing next in the feed.<\/p>\n\n\n\n<h3 class=\"has-text-align-center\">Compare the difference <\/h3>\n\n\n\n<div class=\"wp-container-6 wp-block-columns\">\n<div class=\"wp-container-4 wp-block-column\">\n<h3 class=\"has-text-align-center\" style=\"margin-top:15px;\">A video post<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\" style=\"margin-top:5px;\"><img src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/li-embed-video-v2.png\" alt=\"\" class=\"wp-image-1062\"><figcaption>Video when uploaded directly to LinkedIn<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-5 wp-block-column\">\n<h3 class=\"has-text-align-center\" style=\"margin-top:15px;\">A file sharing post<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\" style=\"margin-top:5px;\"><img src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/li-embed-gdrive-v2.png\" alt=\"\" class=\"wp-image-1034\"><figcaption>An MP3 shared to LinkedIn from Google Drive<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Creating an Audiogram takes a bit more time than just uploading your file and creating a share link, but if you want to get the most engagement from your content, video is always the way to go. <\/p>\n\n\n\n<h3>How to convert your audio to video using Audiogram<\/h3>\n\n\n\n<ol><li>Visit <a href=\"https:\/\/getaudiogram.com\/?utm_source=blog&amp;utm_medium=how-to-upload-audio-to-facebook#signup\">getaudiogram.com<\/a> and sign up for a free account<\/li><li>Upload your audio file or use the Apple Podcasts importer to select a published episode:<br><img loading=\"lazy\" width=\"640\" height=\"335\" class=\"wp-image-1038\" style=\"width: 640px;\" src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/nhl.gif\" alt=\"Source Selection\"><\/li><li>Select a section of engaging audio to use:<br><img loading=\"lazy\" width=\"640\" height=\"323\" class=\"wp-image-1039\" style=\"width: 640px;\" src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/clip-select.gif\" alt=\"Clip Selection\"><\/li><li>Select a template and customize it\u2019s appearance:<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-video aligncenter\" style=\"margin-bottom:10px;\"><video autoplay=\"\" loop=\"\" muted=\"\" poster=\"https:\/\/audiogram-storage.s3.amazonaws.com\/assets\/video\/ag-templates-poster.jpg\" src=\"https:\/\/audiogram-storage.s3.amazonaws.com\/assets\/video\/ag-templates-preview.mp4\"><\/video><\/figure>\n<div style=\"margin-bottom:30px;\">5. Download your video file and upload it directly to LinkedIn.<\/div>\n\n\n\n<h2>Summary<\/h2>\n\n\n\n<figure class=\"wp-block-table table-compact\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th class=\"has-text-align-center\" data-align=\"center\">Upload to file sharing service<\/th><th class=\"has-text-align-center\" data-align=\"center\">Convert audio<br>to video<\/th><\/tr><\/thead><tbody><tr><td>Auto-plays in feed<\/td><td class=\"has-text-align-center\" data-align=\"center\">NO<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>YES<\/strong><\/td><\/tr><tr><td>Screen size<\/td><td class=\"has-text-align-center\" data-align=\"center\">SMALL<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>LARGE<\/strong><\/td><\/tr><tr><td>Engagement<br>(Listens, Likes, Comments)<\/td><td class=\"has-text-align-center\" data-align=\"center\">1x<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>3x<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If you need to quickly share a link and don\u2019t care about how it looks or engagement, then using a file sharing service will work just fine. However, if you\u2019re looking to get the maximum amount of attention for your audio on social media, converting your audio to video is by far the best option.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter author-box\" style=\"color:#262626; padding-bottom:25px;\">\n<div style=\"margin-bottom:15px;font-size:1.3125em; font-weight:bold;\">Ready to try out Audiogram?<\/div>\n<a href=\"https:\/\/getaudiogram.com\/?utm_source=blog&amp;utm_medium=how-to-share-audio-on-linkedin#signup\" target=\"_blank\" class=\"wp-block-button__link has-background has-vivid-green-cyan-background-color\" style=\"color:#FFF; font-weight:bold;\" rel=\"noopener noreferrer\">Get Started<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re interested in using audio to market towards professionals, then LinkedIn is one of the best channels available. With over 260 million monthly active users and growing, LinkedIn has established itself as the go-to&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/getaudiogram.com\/blog\/how-to-share-audio-on-linkedin\/\">Continue Reading<span class=\"screen-reader-text\">How to share audio on LinkedIn<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"_links":{"self":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/pages\/1107"}],"collection":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/comments?post=1107"}],"version-history":[{"count":17,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/pages\/1107\/revisions"}],"predecessor-version":[{"id":1470,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/pages\/1107\/revisions\/1470"}],"wp:attachment":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/media?parent=1107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}