{"id":1637,"date":"2022-08-12T15:37:21","date_gmt":"2022-08-12T15:37:21","guid":{"rendered":"https:\/\/getaudiogram.com\/blog\/?page_id=1637"},"modified":"2022-08-12T19:36:27","modified_gmt":"2022-08-12T19:36:27","slug":"how-to-share-audio-on-twitter","status":"publish","type":"page","link":"https:\/\/getaudiogram.com\/blog\/how-to-share-audio-on-twitter\/","title":{"rendered":"How to share audio on Twitter"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to share audio on Twitter\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gUHjsFP_yzo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Twitter is an incredibly popular social media network, and has become the network to go for breaking news and updates. With a staggering <a href=\"https:\/\/www.statista.com\/statistics\/970920\/monetizable-daily-active-twitter-users-worldwide\/#:~:text=Twitter%3A%20number%20of%20monetizable%20daily%20active%20users%20worldwide%202017%2D2022&amp;text=In%20the%20last%20reported%20quarter,mDAU%20in%20the%20previous%20quarter.\">237 million daily active users<\/a>, establishing a presence on Twitter can be a key marketing channel for aspiring podcasters. <\/p>\n\n\n\n<p>But there&#8217;s one problem, you can&#8217;t upload audio to Twitter. &nbsp;So if you need to promote your podcast on Twitter, what are your options?<\/p>\n\n\n\n<p>In this article, we\u2019ll explain the two approaches you can use to share your audio on Twitter, and describe the differences between them:<\/p>\n\n\n\n<div class=\"suggest-box internal\" style=\"margin-bottom:45px;\">\n  <div class=\"suggest-box-title\" style=\"min-width:238px;\"><div class=\"suggest-box-title-inner\">Methods for Sharing Audio<\/div><\/div>\n  <div class=\"suggest-list\">\n    <div class=\"suggest-item\">\n      <div class=\"suggest-logo text\">Upload to file sharing service<\/div>\n      <div class=\"suggest-text\">Best for sharing quickly<\/div>\n      <div class=\"suggest-link\"><a href=\"#file-hosting\" rel=\"noopener noreferrer\">Learn More<\/a><\/div>\n    <\/div>\n    <div class=\"suggest-item\">\n      <div class=\"suggest-logo text\">Convert audio to video<\/div>\n      <div class=\"suggest-text\">Best for engagement<\/div>\n      <div class=\"suggest-link\"><a href=\"#audio-to-video\" rel=\"noopener noreferrer\">Learn More<\/a><\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<h2 id=\"file-hosting\">Sharing audio via file sharing services<\/h2>\n\n\n\n<p>The quickest way to share audio on Twitter is by leveraging a file sharing service such as Google Drive, Dropbox or even Soundcloud (specialized for hosting podcasts and other audio formats). After uploading your audio file (mp3, wav, m4a) to the service, you&#8217;ll be provided with a url (link) you can post directly on LinkedIn. <\/p>\n\n\n\n<p>If you\u2019re uploading to Soundcloud, you&#8217;ll also have the ability to add an image which will be associated with your audio file and help generate more engagement (clicks, listens, likes and shares) on Twitter.<\/p>\n\n\n\n<div class=\"wp-container-3 wp-block-columns\">\n<div class=\"wp-container-1 wp-block-column\">\n<h3 class=\"has-text-align-center\">Share from Google Drive<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\" style=\"margin-top:5px;\"><img src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2022\/08\/patel-gdrive-example.png\" alt=\"\" class=\"wp-image-1030\"><figcaption>An MP3 shared to Twitter from Google Drive<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-2 wp-block-column\">\n<h3 class=\"has-text-align-center\">Share from Soundcloud<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\" style=\"margin-top:5px;\"><img src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2022\/08\/patel-soundcloud-example.png\" alt=\"\" class=\"wp-image-1031\"><figcaption>How Soundcloud shares appear in Twitter<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>While this method is the quickest, you might find that it&#8217;s a struggle to get engagement on your content, especially with Google Drive or Dropbox links, as they provide no imagery to entice people to interact with your shared content. Even on Soundcloud, you may find that your image looks awkward when shared on Twitter as it will be cropped to a rectangle.<\/p>\n\n\n\n<p>If you value visual appearance and engagement then consider the next approach, converting your audio into video file (mp4). <\/p>\n\n\n\n<h2 id=\"audio-to-video\">Convert your audio into video<\/h2>\n\n\n\n<p>Another option for sharing your audio on LinkedIn is to use a tool like <a href=\"http:\/\/getaudiogram.com\">Audiogram<\/a> to turn your audio into video. Studies have shown that <a href=\"https:\/\/business.twitter.com\/en\/blog\/how-video-is-reshaping-digital-advertising.html\">videos get 10x the engagement<\/a> on Twitter over text posts. <\/p>\n\n\n\n<p>On top of that, videos on Twitter will auto-play as soon as they appear on your screen, and take up more screen real-estate than a shared or embedded link, which means more time spent looking at your content and less at whatever is appearing next in the feed.<\/p>\n\n\n\n<h3 class=\"has-text-align-center\">Compare the difference <\/h3>\n\n\n\n<div class=\"wp-container-6 wp-block-columns\">\n<div class=\"wp-container-4 wp-block-column\">\n<h3 class=\"has-text-align-center\" style=\"margin-top:15px;\">A video post<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\" style=\"margin-top:5px;\"><img src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2022\/08\/patel-audiogram-example.png\" alt=\"\" class=\"wp-image-1062\"><figcaption>Video when uploaded directly to Twitter<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-container-5 wp-block-column\">\n<h3 class=\"has-text-align-center\" style=\"margin-top:15px;\">A file sharing post<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\" style=\"margin-top:5px;\"><img src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2022\/08\/patel-screenspace-lost.png\" alt=\"\" class=\"wp-image-1034\"><figcaption>An MP3 shared to Twitter from Google Drive<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Creating an Audiogram takes a bit more time than just uploading your file and creating a share link, but if you want to get the most engagement from your content, video is always the way to go. <\/p>\n\n\n\n<h3>How to convert your audio to video using Audiogram<\/h3>\n\n\n\n<ol><li>Visit <a href=\"https:\/\/getaudiogram.com\/?utm_source=blog&amp;utm_medium=how-to-upload-audio-to-facebook#signup\">getaudiogram.com<\/a> and sign up for a free account<\/li><li>Upload your audio file or use the Apple Podcasts importer to select a published episode:<br><img loading=\"lazy\" width=\"640\" height=\"335\" class=\"wp-image-1038\" style=\"width: 640px;\" src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/nhl.gif\" alt=\"Source Selection\"><\/li><li>Select a section of engaging audio to use:<br><img loading=\"lazy\" width=\"640\" height=\"323\" class=\"wp-image-1039\" style=\"width: 640px;\" src=\"https:\/\/getaudiogram.com\/blog\/wp-content\/uploads\/2020\/01\/clip-select.gif\" alt=\"Clip Selection\"><\/li><li>Select a template and customize it\u2019s appearance:<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-video aligncenter\" style=\"margin-bottom:10px;\"><video autoplay=\"\" loop=\"\" muted=\"\" poster=\"https:\/\/audiogram-storage.s3.amazonaws.com\/assets\/video\/ag-templates-poster.jpg\" src=\"https:\/\/audiogram-storage.s3.amazonaws.com\/assets\/video\/ag-templates-preview.mp4\"><\/video><\/figure>\n<div style=\"margin-bottom:30px;\">5. Download your video file and upload it directly to LinkedIn.<\/div>\n\n\n\n<h2>Summary<\/h2>\n\n\n\n<figure class=\"wp-block-table table-compact\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th class=\"has-text-align-center\" data-align=\"center\">Upload to file sharing service<\/th><th class=\"has-text-align-center\" data-align=\"center\">Convert audio<br>to video<\/th><\/tr><\/thead><tbody><tr><td>Auto-plays in feed<\/td><td class=\"has-text-align-center\" data-align=\"center\">NO<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>YES<\/strong><\/td><\/tr><tr><td>Screen size<\/td><td class=\"has-text-align-center\" data-align=\"center\">SMALL<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>LARGE<\/strong><\/td><\/tr><tr><td>Engagement<br>(Listens, Likes, Comments)<\/td><td class=\"has-text-align-center\" data-align=\"center\">1x<\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>10x<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If you need to quickly share a link and don\u2019t care about how it looks or engagement, then using a file sharing service will work just fine. However, if you\u2019re looking to get the maximum amount of attention for your audio on social media, converting your audio to video is by far the best option.<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter author-box\" style=\"color:#262626; padding-bottom:25px;\">\n<div style=\"margin-bottom:15px;font-size:1.3125em; font-weight:bold;\">Ready to try out Audiogram?<\/div>\n<a href=\"https:\/\/getaudiogram.com\/?utm_source=blog&amp;utm_medium=how-to-share-audio-on-youtube#signup\" target=\"_blank\" class=\"wp-block-button__link has-background has-vivid-green-cyan-background-color\" style=\"color:#FFF; font-weight:bold;\" rel=\"noopener noreferrer\">Get Started<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Twitter is an incredibly popular social media network, and has become the network to go for breaking news and updates. With a staggering 237 million daily active users, establishing a presence on Twitter can be&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/getaudiogram.com\/blog\/how-to-share-audio-on-twitter\/\">Continue Reading<span class=\"screen-reader-text\">How to share audio on Twitter<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"_links":{"self":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/pages\/1637"}],"collection":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/comments?post=1637"}],"version-history":[{"count":4,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/pages\/1637\/revisions"}],"predecessor-version":[{"id":1649,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/pages\/1637\/revisions\/1649"}],"wp:attachment":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/media?parent=1637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}