{"id":342,"date":"2019-04-26T08:52:11","date_gmt":"2019-04-26T08:52:11","guid":{"rendered":"https:\/\/ag-blog.testa.ca\/?p=342"},"modified":"2019-05-28T18:07:20","modified_gmt":"2019-05-28T18:07:20","slug":"everything-we-did-wrong-when-we-launched-a-podcast","status":"publish","type":"post","link":"https:\/\/getaudiogram.com\/blog\/review\/everything-we-did-wrong-when-we-launched-a-podcast\/","title":{"rendered":"Re:Growth Presents: \u201cEverything We Did Wrong When We Launched a Podcast\u201d"},"content":{"rendered":"\n

Brought to us by BuySellAds, Re:Growth<\/a> coins their podcast as the go-to resource for B2B marketers seeking to grow their career and \u2018level-up\u2019 their strategies. Wanting to make a big splash in their first season, the Re:Growth team targeted guests including senior marketers from high-profile companies like Asana<\/a>, Slack<\/a>, Intercom<\/a>, Drift<\/a>, and many more.<\/p>\n\n\n\n

They wrapped up their first season with this special episode, \u201cEverything We Did Wrong When We Launched a Podcast\u201d<\/strong>, in which host Matthew Kammerer<\/em> is joined by Josh Schnell<\/em> and Vanessa King<\/em> of BuySellAds<\/a>\u2019 marketing team as they dissected the truths behind what worked and what didn\u2019t. While the target audience for the podcast are B2B marketers, the content from this episode will provide value to anyone in the podcasting space. <\/p>\n\n\n\n

Here are the key points that really stood out to us. But to get the most out of their invaluable experiences, we recommend listening to the entire episode<\/a>.<\/p>\n\n\n\n

Launch Strategy<\/h3>\n\n\n\n

“One of the critical flaws of launching a podcast or app or product is people just assume that if they build something, people will show up. That Field of Dreams mentality does not work.”<\/p>Josh Schnell<\/cite><\/blockquote>\n\n\n\n

Having a solid launch strategy was crucial for the team at Re:Growth, and was considered when making all decisions about the show. Before recording any content, they considered how to select guests that could help them gain traction. Vanessa noted that more attention is paid to content from brands like Slack and HubSpot than for new startups. Attracting guests from those companies allowed them to piggyback on their clout and ensure people would take notice of their show.<\/p>\n\n\n\n

In the editing room<\/h3>\n\n\n\n

After recording their interviews, the team had to decide how much of that content to use and how to approach the editing process. They agreed that longer episodes can be difficult to listen to in one shot, and that they\u2019d rather not require listeners to \u201ccome back\u201d to finish an episode. They set a hard limit of 30 minutes for each episode, with the intention that people could listen to an episode during their daily commute to work. By considering the listening context of their target audience, they were able to make informed decisions on the editing process.<\/p>\n\n\n\n

Sound Quality<\/h3>\n\n\n\n

In Conclusion<\/h3>\n\n\n\n

Re:Growth should be incredibly proud of the podcast that they\u2019ve created so far, and it\u2019s commendable that they were willing to record and release this follow up so that others can learn from them. <\/p>\n\n\n\n

Everyone makes mistakes in any new endeavour, and while we can learn valuable lessons directly from this episode, Matthew, Vanessa and Josh remind us it’s equally important to understand how to step back, analyze and learn from our inevitable mistakes.<\/p>\n\n\n\n

You can learn more about Re:Growth at http:\/\/regrowthpodcast.com<\/a>, and this episode is available at:
https:\/\/content.buysellads.com\/regrowth\/podcast-mistakes-to-avoid<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ready to launch a podcast? Check out this episode of Re:growth to find out what the team at BuySellAds did wrong and what valuable lessons they picked up along the way.<\/p>\n

Continue ReadingRe:Growth Presents: \u201cEverything We Did Wrong When We Launched a Podcast\u201d<\/span><\/a><\/div>\n","protected":false},"author":2,"featured_media":343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[20],"tags":[18,19],"_links":{"self":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/posts\/342"}],"collection":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":18,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/posts\/342\/revisions"}],"predecessor-version":[{"id":415,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/posts\/342\/revisions\/415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/media\/343"}],"wp:attachment":[{"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getaudiogram.com\/blog\/wp-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}