The 5 content marketing podcasts we actually listened to.
A lot of content marketing podcasts feel like conference speeches in a needlessly long audio format. So we pulled together and clipped five that aren't. Pulizzi and Rose more or less defined the category; Animalz, Content 10x, and Marketing Over Coffee are the operators actually shipping the work.
This Old Marketing
Why we picked itJoe Pulizzi essentially invented the modern content-marketing category, and Robert Rose is the steadier operator across the table. Five hundred-plus weekly episodes in, the format is one of the most reliable signals in the space.
The NFT comeback
28sWhy the asset class everyone wrote off in 2023 is quietly making the rounds in brand decks again, and what's different about how it's being pitched this time.
Employees as creators
34sThe structural shift a lot of brands are still missing on creator content, and the cost-of-not-doing-it framing that tends to actually move a CMO.
Nike's marathon controversy
28sA small case study with bigger lessons than the news cycle gave it credit for, especially around brand-vs-athlete narrative control.
How prediction markets work
29sPulizzi explains how prediction markets actually work in plain English. Useful background for the next attribution-meets-prediction conversation that lands in your inbox.
The Animalz Content Marketing Podcast
Why we picked itAn agency podcast that mostly doesn't sound like an agency podcast. Sharp, opinionated, and often quietly contrarian — and the guests tend to be practitioners actually doing the work, not just talking about it.
The NYT Cooking content system
32sThe structural pattern that lets a small editorial team turn a single recipe into dozens of distribution-ready assets without burning out.
Expedia's content mad libs
43sHow Expedia productionized travel content at a scale that would crush most teams. The takeaway: it's templates, not magic.
LLMs as zero-click platforms
46sThe shift that's quietly breaking the SEO-content playbook of the last decade, and the new measurement model that's starting to replace it.
Marketing Over Coffee
Why we picked itRecorded in an actual coffee shop since 2007, which somehow still works. Christopher Penn brings the data-science lens; John Wall keeps the conversation grounded. The combination has aged well.
The return of the command line
32sWhy the agentic-tools era is pulling marketers back into the command line, and why that's not actually the step backward it might sound like.
Hollywood vs. Chinese AI
36sThe video-model arms race explained in plain terms, and what it might mean for the cost of producing a 30-second ad over the next year or two.
Reverse-engineering APIs with AI
26sA surprisingly practical walkthrough of using AI to figure out an undocumented API. Useful for any marketer who's gotten roped into an integration project.
The Content 10x Podcast
Why we picked itRepurposing is one of the most under-leveraged superpowers in content marketing. Amy Woods built a whole agency around it, and the show is the cliff-notes version. Useful if you're publishing more than once a week.
Turning one-on-ones into a show
27sHow a single internal call can seed three to five distribution-ready pieces of content. The pattern is almost annoyingly simple.
The CEO marketing takeover
31sWhat happens when the founder owns the marketing voice directly, and the trade-offs that don't usually come up until you're three months in.
The comic-strip strategy
24sAn unusual format choice that ended up outperforming a year of more conventional B2B content. Worth a listen just for the meta-lesson about format experimentation.
Social Media Marketing Podcast
Why we picked itStelzner's show shows up here for a specific reason: this episode is less about social tactics than it is about the content-side mechanics that make Instagram a viable distribution channel for written work.
Why profile visits matter
25sThe metric most content teams under-weight on Instagram, and why it tends to be a quiet leading indicator for whether the rest of your funnel is working.
The billion-dollar subscription business
27sA surprisingly specific case study of what it actually took to scale a creator-led subscription product on Instagram, with the kind of numbers most case studies leave out.
Clickable links: the paid compromise
31sWhat Instagram's paid-link rollout actually changes for content distribution, and the cost-benefit math that other coverage tends to skip over.
Custom branding with stickers
24sA story format that doesn't get talked about much, but has quietly become one of the cheapest brand-building primitives on the platform.
Turn any podcast moment into a video clip people actually share.
Drop in audio and Audiogram does the rest.. clipping, animated waveform, captions, your branding. The distance from episode to social just got even shorter.