The 5 marketing podcasts we actually listened to.
Marketing podcasts multiply faster than anyone can listen. We worked through dozens of shows and pulled clips from five with something real to say. Working CMOs, sharp operators, and takes specific enough to argue with.
Perpetual Traffic
Why we picked itRalph Burns and the Tier 11 crew use Chick-fil-A's 37 straight years of 15% growth as a case study in raving-fan economics. The McDonald's comparison alone is worth the listen: world-class advertising in service of a product experience nobody raves about.
Chick-fil-A's 37-year growth streak
28sAt least 15% growth, 37 years in a row, and on track for year 38. Do the math on what that compounds to.
The McDonald's advertising trap
56sA brand with world-class marketing and a product nobody raves about. Why the ads can't close the gap.
The hard truth about trust
43sPartial excellence doesn't create partial trust. Why reliability is an all-or-nothing proposition.
The AI Marketing Companion
Why we picked itSandy Carter pairs with former Apple and KPMG leader Kenny Lauer on why experience is the next competitive moat. The sticky idea: AI is trained on the 15% of the world that's been digitized, and the other 85% (culture, feeling, memory) is where brands still win.
Collapsing distances with technology
38sA career described in one move: using technology to collapse distances between people. Not just the physical kind.
The EMS framework
40sNobody experiences a brand through its message. How feelings become memories, and memories become the stories customers tell.
AI's 15 percent limitation
36sOnly 15% of what we know has been digitized, and that's all AI trains on. The other 85% is the opening.
The backlash against AI avatars
31sAn insurance ad swapped actors for AI-generated people. The backlash, and what it says about trust.
The GaryVee Audio Experience
Why we picked itGary Vaynerchuk's keynote Q&A is the loudest version of arguments other shows make politely. AI as the biggest shift since the late-90s internet, the death of follower counts, and why in ten years nobody will believe a video they see.
AI: the biggest shift since the internet
49sThe same professional and personal impact the internet had in 1997, starting with what used to take 30 or 40 people.
The death of follower-based marketing
28sSocial stopped working like email marketing years ago. Why six million followers no longer mean what you think.
The end of video truth
31sThere are already videos of him saying things he never said. What marketing looks like when nobody believes video.
The future of screen time
43sToday's demonized screen time will look mundane in 20 years. Pods, robots, and why we're not going backwards.
The CMO Podcast
Why we picked itJim Stengel's CMO interviews get past the press-release version of the job. Levi's CMO Kenny Mitchell talks about marketing a brand everyone already loves but files in the past, and the Super Bowl campaign that showed backs instead of famous faces.
Bold choice: the backstory campaign
30sA Super Bowl launch with no big names and no big faces: backs turned, across time, everyone on the same field.
In service of others
38sA 90th-birthday question in a New York living room that reset what he thinks the work is for.
Marketing Meetup Podcast
Why we picked itJoe Glover's Marketing Meetup has a reputation for substance over swagger, and this episode earns it. Creative director Dan Nelken makes the case for quality at scale: signature series over one-off posts, and an audience of ten that compounds.
Quality over quantity
33sWe've been brainwashed to chase virality. The case for quality on repeat, and why five or ten people liking it is genuinely enough.
Be right or be rich
26sYou can argue with human nature or you can embrace it. The line from a book that bothered him into writing differently.
The power of signature series
26sThe world has solved crappy content at scale. The campaign-thinking approach to solving the quality version.
Turn any podcast moment into a video clip people actually share.
Drop in audio and Audiogram does the rest.. clipping, animated waveform, captions, your branding. The distance from episode to social just got even shorter.